Feeds

easyEverything chastised for AOL slur

Ad watchdog bares fangs

  • alert
  • submit to reddit

The essential guide to IT transformation

easyEverything has been slapped by the advertising watchdog for "denigrating" AOL UK.

In a stern adjudication published today the Advertising Standards Authority (ASA) ruled that an ad featuring easyEverything Internet café boss, Stelios Haji-Ioannou, ripping up his AOL account and urging others to follow suit "unfairly denigrated and exploited the goodwill of the complainant's [AOL UK] brand and product".

The ASA has warned easyEverything not to repeat the campaign.

AOL UK complained to the advertising watchdog following an ad for the Internet café that ran during the summer. easyEverything even plastered the ad on a high-side van and parked it outside the ISP's offices in London.

The ad read: "Stelios says: Tear up your AOL account!" and pictured Stelios tearing a piece of paper with AOL's logo and "AOL Subscription" on it.

The ad went on: "Now there is a new and more cost-effective way to get yourself online by visiting our Internet cafes. Avoid the cost of owning a PC and you don't have to pay £40 a month to BT for broadband Internet access either! Unlimited high speed access for just £15 a month."

AOL UK objected to the ad, arguing that the comparison was unfair because easyEverything's offer was limited to an Internet café whereas it offers a home/office-based service. AOL UK also complained that the headline and depiction of their logo being torn up was "denigratory and exploited the goodwill attached to their service".

However, the ruling has angered easyEverything. A spokesman for the Internet café chain told The Register: "This is complete nonsense. The ASA has completely lost touch with reality and do not understand the subject at all." ®

Related Stories

Stelios takes battle to AOL
Stelios fails to show outside AOL UK
Stelios ads slam AOL

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
Ex-IBM CEO John Akers dies at 79
An era disrupted by the advent of the PC
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.