Feeds

easyEverything chastised for AOL slur

Ad watchdog bares fangs

  • alert
  • submit to reddit

Security for virtualized datacentres

easyEverything has been slapped by the advertising watchdog for "denigrating" AOL UK.

In a stern adjudication published today the Advertising Standards Authority (ASA) ruled that an ad featuring easyEverything Internet café boss, Stelios Haji-Ioannou, ripping up his AOL account and urging others to follow suit "unfairly denigrated and exploited the goodwill of the complainant's [AOL UK] brand and product".

The ASA has warned easyEverything not to repeat the campaign.

AOL UK complained to the advertising watchdog following an ad for the Internet café that ran during the summer. easyEverything even plastered the ad on a high-side van and parked it outside the ISP's offices in London.

The ad read: "Stelios says: Tear up your AOL account!" and pictured Stelios tearing a piece of paper with AOL's logo and "AOL Subscription" on it.

The ad went on: "Now there is a new and more cost-effective way to get yourself online by visiting our Internet cafes. Avoid the cost of owning a PC and you don't have to pay £40 a month to BT for broadband Internet access either! Unlimited high speed access for just £15 a month."

AOL UK objected to the ad, arguing that the comparison was unfair because easyEverything's offer was limited to an Internet café whereas it offers a home/office-based service. AOL UK also complained that the headline and depiction of their logo being torn up was "denigratory and exploited the goodwill attached to their service".

However, the ruling has angered easyEverything. A spokesman for the Internet café chain told The Register: "This is complete nonsense. The ASA has completely lost touch with reality and do not understand the subject at all." ®

Related Stories

Stelios takes battle to AOL
Stelios fails to show outside AOL UK
Stelios ads slam AOL

Reducing the cost and complexity of web vulnerability management

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.