Feeds

Acer is not Benq

Mega confusion, micro concern

  • alert
  • submit to reddit

The essential guide to IT transformation

Acer today says it is still Acer. The company formerly known as 'Acer Communication and Multimedia' is now called Benq.

A statement from the latter company issued earlier this week apparently fooled some into thinking that Acer, the PC manufacturer, was to rebrand itself as Benq.

As the new press release reads, the pan Acer Group (PAG) will now employ two distinct brands: Acer and Benq. Acer deals with information appliances and e-enabling services (as well as regular desktop kit). Benq will deal with cross-media digital devices.

PAG summarises the two brands as follows:
Acer: technology & service.
Benq: technology & enjoyment.

Acer's chairman, CEO and chief business architect, Stan Shih, will now be the chairman of Benq as well.

Mr Shih recently gave a keynote presentation to an audience in Taipei where he tried to clarify Acer's 'MegaMicro e-Business' strategy.

From what we can tell, it involves the company moving beyond simply pushing boxes into the channel, but also providing back-end infrastructure (Mega e-Infrastructure) and develop various software apps (or Micro e-services).

He confesses in the speech that the concept is not an easy one to communicate effectively to the world at large. ®

Related Story

Acer spouts biggest load of management guff

Related Links

Acer versus Benq - Pan Acer Group expands new global brand business territory
Modern Technology & Consumer Lifestyle Keynote Speech by Stan Shih
New Acer's MegaMicro Home Page

Build a business case: developing custom apps

More from The Register

next story
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Premier League wants to PURGE ALL FOOTIE GIFs from social media
Not paying Murdoch? You're gonna get a right LEGALLING - thanks to automated software
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
XBOX One will learn to play media from USB and DLNA sources
Hang on? Aren't those file formats you hardly ever see outside torrents?
Class war! Wikipedia's workers revolt again
Bourgeois paper-shufflers have 'suspended democracy', sniff unpaid proles
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.