Feeds

Acer is not Benq

Mega confusion, micro concern

  • alert
  • submit to reddit

The essential guide to IT transformation

Acer today says it is still Acer. The company formerly known as 'Acer Communication and Multimedia' is now called Benq.

A statement from the latter company issued earlier this week apparently fooled some into thinking that Acer, the PC manufacturer, was to rebrand itself as Benq.

As the new press release reads, the pan Acer Group (PAG) will now employ two distinct brands: Acer and Benq. Acer deals with information appliances and e-enabling services (as well as regular desktop kit). Benq will deal with cross-media digital devices.

PAG summarises the two brands as follows:
Acer: technology & service.
Benq: technology & enjoyment.

Acer's chairman, CEO and chief business architect, Stan Shih, will now be the chairman of Benq as well.

Mr Shih recently gave a keynote presentation to an audience in Taipei where he tried to clarify Acer's 'MegaMicro e-Business' strategy.

From what we can tell, it involves the company moving beyond simply pushing boxes into the channel, but also providing back-end infrastructure (Mega e-Infrastructure) and develop various software apps (or Micro e-services).

He confesses in the speech that the concept is not an easy one to communicate effectively to the world at large. ®

Related Story

Acer spouts biggest load of management guff

Related Links

Acer versus Benq - Pan Acer Group expands new global brand business territory
Modern Technology & Consumer Lifestyle Keynote Speech by Stan Shih
New Acer's MegaMicro Home Page

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Facebook, Google and Instagram 'worse than drugs' says Miley Cyrus
Italian boffins agree with popette's theory that haters are the real wrecking balls
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
Ex-IBM CEO John Akers dies at 79
An era disrupted by the advent of the PC
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.