Feeds

UK eshoppers becoming more mature

Anyone got a cure for e-acne?

  • alert
  • submit to reddit

The essential guide to IT transformation

The UK's Net users are becoming more confident with shopping online, according to the latest survey from Forrester.

The research outfit found that the more people use the Net, the more they are likely to shop online.

This shift from mere browser to active shopper is a sign of increasing maturity among UK Net users and comes at a time when the overall growth in Net users is beginning to slow.

According to the findings from the latest biannual UK Internet User Monitor survey's results, around 14 million UK Internet users have used the Net to buy or order products and services - an increase of 50 per cent on last year.

But the Net is also an important tool for researching possible purchases. Although email remains the most popular online activity, more than half of UK Net users said they researched products and services online.

A further 12 per cent said that they had gone on to buy a product or service offline (through a shop or dealer) as a result of their research online.

Said William Reeve, Forrester's group director of European Data Products: "The reason for the sustained growth in online buying is the growing maturity of the UK's Internet users.

"Our research shows that there is a clear correlation between experience and proclivity to buy," he said.

No doubt this will be welcomed by the UK Government which is keen to see a greater use of ecommerce.

Only last month it published a campaign aimed at easing people's fears about online shopping. ®

Related Story

UK Govt says 'no' to unprotected eshopping

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Facebook, Google and Instagram 'worse than drugs' says Miley Cyrus
Italian boffins agree with popette's theory that haters are the real wrecking balls
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
Ex-IBM CEO John Akers dies at 79
An era disrupted by the advent of the PC
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.