Feeds

‘Computers for schools’ promotions ungenerous

Fat kids get more kit

  • alert
  • submit to reddit

School-targeted shopping promotion schemes don't provide particularly good value to participating schools, consumer rag Which? has claimed.

The magazine calculates that for a primary school to obtain one free entry-level PC plus printer and digital camera it would need 232 kids to collect 90 tokens each over a ten-week period. To get the tokens, their parents would together have to spend £208,800 on groceries.

The start of each year sees token mania hit schoolyards as retailers like Tesco offer vouchers which can be amassed and traded in for IT goods from the store. The promotion typically runs for ten weeks, but is £200,000 in groceries really only worth £1000 in IT kit?

For instance, £44,900 in shopping will deliver about 4490 tokens that can be traded in for a scanner, which the retailer flogs for only £80.

Walkers Crisps' and News International's (NI) joint scheme is only slightly better. It is focused on getting shoppers to buy crisps from Walkers or newspapers from NI that can eventually be traded in for books from HarperCollins (like NI, owned by the same News Corp.). For instance, seven weeks of dedicated Sun reading will earn kids a £4 book. Unfortunately, only seven of the 157 books on offer cost this much - the balance are up to five times more.

The article raises another issue: certain products are tagged to give extra vouchers when purchased. In past years, these products have typically been junk foods and fizzy drinks, suggesting that the schemes are inadvertantly promoting an unhealthy diet in children, contributing to child obesity and all kinds of bad things. ®

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.