Feeds

BTopenworld – download beats, beat up on gamers

Subscription channels

  • alert
  • submit to reddit

Build a business case: developing custom apps

BTopenworld will take its next charge at the holy grail of profitable online content in January with music and gaming subscription offers.

First out of the gates is a classical music service, in partnership with music provider Classical.com. Users can listen online to a catalogue of 5,000 tracks, search through its Amazon-like 'if you like this, check this out too' referral engine and then download ten tracks of their choice every month (which can be burned off onto CD and kept).

Subscription is £7.99 per month, which will be whipped off your credit card on a monthly basis, although the company is working a direct debit payment option. Selected users get to kick its tyres during December prior to general availability in January.

Additional features a library of 48,000 classical CDs for sale; a customised CD ordering service (if you can't download and burn it yourself); a composer reference section, and so on.

Games

The second channel available for hire is a gaming service, provided via the Games Domain site, which BTopenworld snapped up last month. This gives you multi-player and peer-to-peer gaming, as well as some specialist content.

AlienPants, a gaming community management team, will support subscribers, hold hands 24x7, organise leagues and do other good things, while Electronics Boutique has been contracted to deal with back-end issues.

Selling for £9.99 a month, it will be freely available for testing during December, with billable access from January. Of course, this has some issues, especially as a large percentage of the target demographic are still dealing with puberty and haven't organised their first credit cards as yet.

Although broadband users will enjoy it more, both channels support narrowband as well.

Future

A general music channel, similar to the classical service, is currently being tested. BTopenworld has partnered with digital distribution supplier OD2 (much like competitor Tiscali announced last week) for this and will license content from Warner, BMG, V2 and more to put together a decent selection of tunes.

A deal with Microsoft means the site has a customised WMP7 to deal with the WMA format used (and digital rights management issues). A launch date for the site has not been specified.

The world music market is worth around $40 billion a year, and digital downloads could account for six per cent of the total in the next three to five years.

However, in August, research group Gartner cast doubt over whether punters were actually prepared to pay for online music. It found that only half of those surveyed used their PCs to listen to CDs and only a quarter listened to music that had been downloaded from the Net. Whether this group is prepared to part with their cash remains to be seen. ®

Related Stories
BTopenwoe ditches portal plans
BTopenworld buys Games Domain
Online adults won't pay for music downloads
HMV flogs digital downloads

Related Links
Classical Music Service
Games Domain Site

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.