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AMD uses ads to explain QuantiSpeed

A New Kind of Fast

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AMD is kicking off a European marketing campaign, 'A New Kind Of Fast' to promote the brand, help users understand its QuantiSpeed branding and convince them that Megahertz don't matter.

This is its biggest advertising splash in Europe, covering print and broadcast media in 17 key markets through 2002, although it doesn't say exactly how much cash it's going to ladle out. In the UK, AMD will target twelve premier league football clubs, the Sale Rugby club, as well as general radio and print ads.

The chipmaker has had its share of controversy over its model numbering scheme, although its European marketing chief insists that it's not trying to hide clock speeds away from consumers. Several system integrators (such as Mesh Computers)have been confused, with 1800+ machines tagged as 1.8GHz.

The company says it has done well in the UK over the last four quarters, increasing Windows-based desktop market share by 62 per cent, from 14.2 to 22.9 per cent, according to Gartner Dataquest. ®

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