Feeds

Time beefs up warranty to snag repeat business

Trade-in option

  • alert
  • submit to reddit

Time is adding a trade-in scheme for its CoverGold warranty option to encourage repeat business from its customers. After three years of ownership, customers are eligible for a discount on their next Time PC purchase and CoverGold package.

The UK system builder has not announced yet exactly how much discount it is offering on new purchases, although it says the amount will be calculated from "published trade market values." Its site will have more details soon and it says most machines should fetch approx. £249, depending on spec.

Along with the trade-in option, Time will throw in £300 of vouchers for consumables (cartridges, paper, etc.) and transferable cover if users want to flog their PCs off to someone else during the warranty period. It also has a reduced warranty price option for budget systems under £599.

Those not wanting to wait three years will get a pro-rata discount, calculated on the outstanding period of the warranty.

Time sells its CoverGold warranty scheme from £299 for three years coverage. It also has four and five-year options, which sell for £349 and £399, respectively. Users get repair coverage, remote on-site support (via LapLink), priority servicing and other support features. The five-year plan has a cash-back scheme where users can get a full refund for a non-utilised warranty after full period.

Arch-rival Tiny Computers has one, three and five-year warranty options, which sell for £99, £299 and £499, respectively, but provide different features. Its five-year cash-back offer comes in the form of a discount against a new machine purchase.

For those not wanting a premium warranty service, Time provides a scaled-down version called CoverPlus, which provides telephone support and then charges for premium support. It sells for £249, £299 and £349 for the three, four and five year options, respectively.

The company fared badly this month in a survey run by consumer mag Which?, placing Time at the bottom of the polls in brand reliability and quality of service.

Early this month, Tiny announced a raft of new customer-focused initiatives, including an improved customer charter and a bulked-up support call-centre operation. ®

Related Stories

Dan wins PC Which? hunt
Tiny goes on customer service offensive

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.