NTL recruits 79,000 broadband cable customers
Will top 100,000 by year end
NTL claims it has 79,000 broadband cable users and anticipates that it will exceed its target of 100,000 subscribers by the end of the year.
Publishing its third quarter results for the three months to September 30 the company said broadband subscriber number had jumped a whopping 73 per cent quarter on quarter.
The rise follows a joint promotional campaign with cable rival Telewest during the summer, which sought to educate people about the benefits of broadband.
It seems that money was well spent and could be a lesson to other broadband providers that making people aware of the benefits of broadband could pay-off in the long run.
NTL's total revenues - which also includes its telecoms and cable TV business - hit £645 million for Q3, up slightly from the £634million in Q2.
Earnings before interest etc (EBITDA) rose 15 per cent from £115 million in Q2 to £132 million in Q3.
Said Barclay Knapp, president and chief exec of NTL: "We are pleased with our progress this quarter, especially since the third quarter is traditionally challenging in our industry.
"We are continuing to concentrate on our 2001 objectives: improving service levels, realising better revenue potential in our products, reducing costs and increasing asset utilisation," he said.
In recent months the cableco has become a vocal advocate of broadband services. It's called upon business to embrace the technology in a bid to give them a competitive edge ahead of improving market conditions.
And it also called for a "new, bold initiative" from Government asking it to take a more interventionist approach to broadband in a bid to give demand a boost. ®