Feeds

Google mulls premium subscription services

Rejects 'pay-for-placement' route

  • alert
  • submit to reddit

Internet Security Threat Report 2014

Google is considering offering premium subscription services as a way of boosting its revenues.

Niche searches of specialist publications, hi-tech industries and for medical information targeted at enterprise and academic clients are among the options on the table for the popular search engine firm, CNET reports, citing unnamed sources at the firm.

Content aggregation sites, such as NewsNow.co.uk, have sold subscription services, but other search engines (such as AltaVista and Lycos) have adopted a "pay-for-placement" route, which Google has steered clear of.

Google, which has said it operates at a profit (although as a privately-held firm it doesn't publish financial results), has two main revenue sources: licence fees from its search technology (130 paying customers, including Yahoo!); and advertising.

Advertisements on Google, which doesn't feature banner ads, are simple text links and contextualised with user searches. This gives four to five times better click-through rates, the firm claims. ®

Related Stories

Google is in the black
More great search engines you should check out
Is this the rival to Google?
Google preps $250m IPO
Google Usenetters get posting rights
Ex-Novell CEO becomes chairman of Google

Internet Security Threat Report 2014

More from The Register

next story
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
BT said to have pulled patent-infringing boxes from DSL network
Take your license demand and stick it in your ASSIA
Right to be forgotten should apply to Google.com too: EU
And hey - no need to tell the website you've de-listed. That'll make it easier ...
prev story

Whitepapers

Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Protecting against web application threats using SSL
SSL encryption can protect server‐to‐server communications, client devices, cloud resources, and other endpoints in order to help prevent the risk of data loss and losing customer trust.