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Etailers fretful about e-Xmas

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Reliable delivery is top of the list of concerns for etailers this year in the run-up to Christmas.

More than two thirds of those quizzed in a survey said getting delivery right is the most important influence on the future growth of the market.

Of course, it wasn't always like that. It used to be security fears and how-to-prevent-your-credit-card-details-being hacked-by-some-cyber-pickpocket that used to scare the hell out of consumers and etailers.

But not any more. Apparently four out of ten etailers believe their customers are now confident about using their credit card online believing it to be just the same as using plastic anywhere else.

Oh, and three in ten etailers reckon consumer confidence in e-shopping is also on the increase.

Which is reassuring.

So, back to deliveries. Mmmmmm - that really is a tough one. Guess the only solution there is to employ some experts in the home delivery field. That way, consumers get what they want, when they want it, and etailers can chill out and relax a bit more. Then, they can go off an be concerned about something else.

Sound like a good plan? So, who commissioned this research? If you just hang on a mo, I'll take a look at the survey and....

Well I never. I never would have guessed.

Getting delivery strategies right in the run-up to Christmas was commissioned by Consignia - the pompous new name for the Post Office and Royal Mail. Tsk, who'd of thought it? ®

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