Freeserve bares all
Cheeky ads reveal ISP's naked ambition
El Reg doesn't often dish out praise. But when we do, you can be sure it's well earned. So let's hear it for Freeserve and its cheeky ad campaign featuring naturists flogging its unmetered dial-up service.
The ad - on the TV and in print - features naturists of all shapes and sizes going about their normal business with catchy selling line: "complete freedom costs next to nothing".
"Complete freedom"..."next to nothing"...naturists...geddit?
We certainly did. How we laughed.
Question is, where did Le Freeserve's creative geniuses get their inspiration from? Wouldn't have anything to do with some staff at its offices peeping into their neighbour's bedrooms, would it?