Feeds

Telewest ticked off by ad watchdog

Tsk, tsk

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

Telewest has been ticked off by the Advertising Standards Authority following a complaint from BT.

The monster telco whinged that one of Telewest's direct mailing campaigns - which sought to show how the cableco's phone charges compared to BT's - was misleading.

BT reckoned the direct mailing failed to include a 3.5p connection fee when making comparisons to BT's phone tariff.

Announcing its verdict today the ad watchdog sided with BT insisting that the connection charges should be prominently displayed and not tucked away in the small print.

A second complaint by BT, which alleged that the call duration used by Telewest in the direct marketing campaign gave the advertisers "unfair advantage", was turned down by the ASA. ®

Intelligent flash storage arrays

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Choosing a cloud hosting partner with confidence
Download Choosing a Cloud Hosting Provider with Confidence to learn more about cloud computing - the new opportunities and new security challenges.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.