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Telewest has been ticked off by the Advertising Standards Authority following a complaint from BT.

The monster telco whinged that one of Telewest's direct mailing campaigns - which sought to show how the cableco's phone charges compared to BT's - was misleading.

BT reckoned the direct mailing failed to include a 3.5p connection fee when making comparisons to BT's phone tariff.

Announcing its verdict today the ad watchdog sided with BT insisting that the connection charges should be prominently displayed and not tucked away in the small print.

A second complaint by BT, which alleged that the call duration used by Telewest in the direct marketing campaign gave the advertisers "unfair advantage", was turned down by the ASA. ®

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