Feeds

Apple to launch ‘digital device’ next week

Not a Mac, apparently

  • alert
  • submit to reddit

Apple will try to move beyond the computer market next Wednesday when it launches its first non-Mac product for years, something the company describes in invites to the launch as "a breakthrough digital device".

The possibilities for what it might be are endless - and almost all of them have been rumoured at some time to be under development in Apple's labs. Gadgets that immediately spring to mind include a PDA, a Web pad or a set-top box. Perhaps Apple has bought the Kerbango Internet radio or the Audrey home information appliance off 3Com?

Sources tell CNet that it's a digital music player, which would pitch Apple against the likes of Sony, Creative Technology and the very well established Rio. Short of offering QuickTime support and the company's famed industrial design, it's hard to see what Apple could do that these others haven't.

Whatever Apple does come out with next week, it will almost certainly tie into the company's Mac OS X Digital Hub strategy. All the digital content device types Apple has promoted as ideal companions for OS X are well supplied by other companies and many of them Apple already sells through its online store.

The fact that other companies can do these kinds of products better than Apple can is one of the main reasons why Apple stopped trying to do them itself. It's hard to see what's changed. ®

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.