Feeds

BT targets SMEs with new services

Could generate £500m extra revenue

  • alert
  • submit to reddit

The essential guide to IT transformation

BT Retail went on the offensive today in a bid to generate an extra £500 million revenue over the next five years from small and medium-sized businesses (SMEs).

The customer-facing division of the monster telco has teamed up with a clutch of IT heavyweights including BT Cellnet, Cisco, Dell and Microsoft to offer a string of new ebusiness products specifically for SMEs.

Central to BT's strategy is its desire to tap into the 1.2 million SMEs who are expected to spend £16.2 billion by 2004 on ebusiness services such as dial-up and broadband Net connections, email, Web hosting and ecommerce services.

It's range of "Digital Office" products means that SMEs can get a PC, Net access and associated services all for a monthly fee.

BT will spend £6.6 million on advertising its new "Digital Business" range of services. Ads plugging the new all-in-one products have already appeared in the press.

The decision by BT to enter what is perceived to be a lucrative market was hinted at earlier this year in an interview with BT Retail chief exec, Pierre Danon.

He told The Register that he wanted BT Retail to become a communication services company and not just a telco.

Said Monsieur Danon: "I distribute traditional voice products, but actually I want to become a distributor of communication services. I want to do more and more business with my customers in the area of communications.

"We have a vision of being a customer centric distribution organisation within the communication services areas," he said. ®

Related Story

BT Retail chief 'fiercely opposed' to sale of local loop

Boost IT visibility and business value

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Fast And Furious 6 cammer thrown in slammer for nearly three years
Man jailed for dodgy cinema recording of Hollywood movie
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Scale data protection with your virtual environment
To scale at the rate of virtualization growth, data protection solutions need to adopt new capabilities and simplify current features.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?