Feeds

BT targets SMEs with new services

Could generate £500m extra revenue

  • alert
  • submit to reddit

Internet Security Threat Report 2014

BT Retail went on the offensive today in a bid to generate an extra £500 million revenue over the next five years from small and medium-sized businesses (SMEs).

The customer-facing division of the monster telco has teamed up with a clutch of IT heavyweights including BT Cellnet, Cisco, Dell and Microsoft to offer a string of new ebusiness products specifically for SMEs.

Central to BT's strategy is its desire to tap into the 1.2 million SMEs who are expected to spend £16.2 billion by 2004 on ebusiness services such as dial-up and broadband Net connections, email, Web hosting and ecommerce services.

It's range of "Digital Office" products means that SMEs can get a PC, Net access and associated services all for a monthly fee.

BT will spend £6.6 million on advertising its new "Digital Business" range of services. Ads plugging the new all-in-one products have already appeared in the press.

The decision by BT to enter what is perceived to be a lucrative market was hinted at earlier this year in an interview with BT Retail chief exec, Pierre Danon.

He told The Register that he wanted BT Retail to become a communication services company and not just a telco.

Said Monsieur Danon: "I distribute traditional voice products, but actually I want to become a distributor of communication services. I want to do more and more business with my customers in the area of communications.

"We have a vision of being a customer centric distribution organisation within the communication services areas," he said. ®

Related Story

BT Retail chief 'fiercely opposed' to sale of local loop

Providing a secure and efficient Helpdesk

More from The Register

next story
Bono apologises for iTunes album dump
Megalomania, generosity and FEAR of irrelevance drove group to Apple deal
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.