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Beenz.com, the defunct online loyalty currency, is funct again. The company has been acquired by US-based marketing services agency, Carlson Marketing Group.

The exact financial details were not revealed other than it was a "multi-million dollar" deal.

Once finalised, Carlson will acquire beenz.com lock, stock and barrel including the hardware and software assets, the beenz brand and all of the company's intellectual property assets including its patents.

Carlson said it was already developing new customer loyalty concepts using the beenz technology and patents.

Can't wait.

Beenz.com amassed more than five million registered accounts during its short 18-month life. It managed to raise $80 million in funding and at its height it employed some 260 people.

When the operation finally went titsup.com in August it employed just nine people. At this stage it's not known if they will absorbed into the Carlson Group or told to sling their hook. ®

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