24-7 Freecall wants 1m AOL CDs
And the winner of today's publicity stunt is...
The CEO of Birmingham-based ISP 24-7 Freecall wants to collect one million AOL CDs in a bid to get into the Guinness Book of World Records.
"If there's one thing more certain in life than a Man United fan living in Portsmouth, it's that every person in the UK will, at some point, receive an AOL sign-up CD," said Sal Abdin.
"As there's a limit to how many coffee mug coasters and portable vanity mirrors a person can realistically own, we are asking the community at large to send us their AOL CDs for our world record bid," he chirped.
Unfortunately for Sal, he's up against a couple of guys in the US who have already started collecting one million AOL CDs - so they can dump them at Internet giant's US HQ in protest at what they call "needless pollution".
So far, they've collected 2,453 CDs - only 997,547 to go.
Anyone interested in helping Sal in his world record attempt should send unwanted CDs to: 24-7Freecall Limited, PO Box 9166, Birmingham, B11 2BZ
If you prefer to donate your AOL CDs to a more eco-friendly cause, then check out nomoreaolcds.com. ®