Feeds

BT Anytime not ‘reliable’

ASA ruling

  • alert
  • submit to reddit

The essential guide to IT transformation

The advertising watchdog has ticked off BTopenworld for describing its unmetered dial-up service, BT Anytime, as "reliable", after users protested that they couldn't use the service.

A number of people complained about a banner ad which read "BT Anytime for a fast, reliable service" after they had problems accessing and using the service.

BTOpenworld provided independent research, which appeared to show that customers were happy with its unmetered Net access product, but the Advertising Standards Authority (ASA) still upheld the complaint.

BTopenworld went on to explain that the problem didn't lie with the ISP, but with busy BT telephone exchanges. This, though, was dismissed by the ASA.

In a statement the ASA said: "Because intermittent and ongoing problems were preventing some customers from connecting to the Internet, the Authority considered that the advertisers' claim that their service was reliable was misleading."

BTopenworld has ceased using the banner ad until the problems are resolved.

It's not been a good seven days for BT's Internet division. Last week it was accused of offering an inferior service for its heavy users, claims denied by the ISP. ®

Related Story

BTopenworld accused of providing two-tier Net access service

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
prev story

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.