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Ecommerce heats up in August

UK leads Europe in e-sales

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Ecommerce activity in the UK continued to grow during August in spite of the continued gloomy economic outlook.

According to the latest stats from NetValue, the number of secure connections on ecommerce Web sites - an indication that trading is taking place - jumped from 4.41 million in May to 4.96 million in August.

The survey also found that just under half of UK visitors to an ecommerce site made a secure connection in August, making the UK the eshopping capital of Europe.

In France, four out of ten Net users made a secure connection. In Spain and Germany, three out of ten Net users who visited an ecommerce site went on to make a secure connection.

In the UK, Amazon.co.uk and Amazon.com were the top two ecommerce domains, attracting 2.8 million unique visitors between them, followed by online supermarket, Tesco.com, with 1.1 million visitors.

Yesterday, a report by global lobby group, Consumers International, found that online consumers still can't shop with confidence and that too many etailers are ripping off punters. ®

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