Feeds

PC builders have to sell 20% more kit to stand still

Average selling price slides

  • alert
  • submit to reddit

UK system builders have to sell 20 per cent more kit than they did last year just to stand still.

This is the view of Rafi Razzak, MD of Centerprise, the company which builds Dixons' Advent brand PCs.

Razzak made the observation at the Personal Computer Association annual conference where he acted as chairman. He was trying to engage the conference in a debate about whether recent months had really been terrible for everyone in the PC business.

A handful of attendees said they were suffering but a surprisingly large number said they'd been doing OK, keeping margins high, selling on service.

But then you might not reveal your woes to your peers. ®

Related Story

Worldwide PC sales fall in 2001 - IDC

Related Link

Personal Computer Association

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.