PC builders have to sell 20% more kit to stand still
Average selling price slides
UK system builders have to sell 20 per cent more kit than they did last year just to stand still.
This is the view of Rafi Razzak, MD of Centerprise, the company which builds Dixons' Advent brand PCs.
Razzak made the observation at the Personal Computer Association annual conference where he acted as chairman. He was trying to engage the conference in a debate about whether recent months had really been terrible for everyone in the PC business.
A handful of attendees said they were suffering but a surprisingly large number said they'd been doing OK, keeping margins high, selling on service.
But then you might not reveal your woes to your peers. ®