Feeds

Toys R Us sells out Xbox pre-orders in 30 mins

Won't say how many, thouth. Not a lot, we reckon

  • alert
  • submit to reddit

Toys R Us and its online store manager, Amazon.com, yesterday claimed that they had sold all of their initial batch of Xbox consoles within 30 minutes of the units going on sale.

Cue whoops and hollers of joy from Xbox buffs and Microsofties, but what does Toys R Us' bulletin really say? Not a lot, actually, since neither company will say how many units had been put up for sale. One thousand; one hundred - or just one? The exact figure makes a big difference to just how successful its pre-order programme is.

Almost no one else's who's begun taking online pre-orders for the console appears to have sold out - and certainly not as quickly. Only Barnes & Noble subsidiary GameStop has managed it - and on just one bundle out of five separate packages.

There's certainly an air of hyping it all up here. Toys R Us told Reuters its next pre-sale offer will kick off on 11 September. The use of the word 'next' implies a series of such offers, all undoubtedly designed to fuel demand among buyers who think they're getting something special.

Toys R Us is pre-selling Xbox in a bundle of console, add-ons and software. All together, the package comes to $499, rather more than the $299 Microsoft will be asking for the console alone when it ships in the US on 8 November. ®

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Internet Security Threat Report 2014
An overview and analysis of the year in global threat activity: identify, analyze, and provide commentary on emerging trends in the dynamic threat landscape.