Feeds

BT to cut cost of Home Highway

End of the road for high prices?

  • alert
  • submit to reddit

Top three mobile application threats

BT is to cut the cost of its Home Highway ISDN service to help stimulate demand for high (ish) speed Net access.

The price cut is in recognition that the take-up of broadband services has been stifled by the high price of ADSL and the limited availability of the service, according to insiders familiar with the situation.

By cutting the cost of Home Highway, BT hopes to tempt more people to experience faster Net access bridging the gap between narrowband and broadband services.

Standard rental for Home Highway is currently £27 a month. But, according to documents seen by The Register, this is expected to fall by a quarter to around £20 a month.

It's not known if BT intends to cut other costs associated with the service.

Nor is it known when the price cuts will be introduced but its believed it could tie-in with the launch of a new gaming service that BT is expected to launch later this year.

BT declined to comment specifically on the news. Instead, a BT spokesman said: "We're always looking at innovative new products and initiatives. We also aim to offer great value wherever possible."

Elsewhere, BT Wholesale is about to embark on a joint marketing initiative with third party ISPs to promote ADSL in the UK because of the lack of awareness about broadband and its benefits. ®

Related Story

BT to target gamers

Combat fraud and increase customer satisfaction

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.