Feeds

BT to cut cost of Home Highway

End of the road for high prices?

  • alert
  • submit to reddit

Boost IT visibility and business value

BT is to cut the cost of its Home Highway ISDN service to help stimulate demand for high (ish) speed Net access.

The price cut is in recognition that the take-up of broadband services has been stifled by the high price of ADSL and the limited availability of the service, according to insiders familiar with the situation.

By cutting the cost of Home Highway, BT hopes to tempt more people to experience faster Net access bridging the gap between narrowband and broadband services.

Standard rental for Home Highway is currently £27 a month. But, according to documents seen by The Register, this is expected to fall by a quarter to around £20 a month.

It's not known if BT intends to cut other costs associated with the service.

Nor is it known when the price cuts will be introduced but its believed it could tie-in with the launch of a new gaming service that BT is expected to launch later this year.

BT declined to comment specifically on the news. Instead, a BT spokesman said: "We're always looking at innovative new products and initiatives. We also aim to offer great value wherever possible."

Elsewhere, BT Wholesale is about to embark on a joint marketing initiative with third party ISPs to promote ADSL in the UK because of the lack of awareness about broadband and its benefits. ®

Related Story

BT to target gamers

Seven Steps to Software Security

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.