Feeds

BT to cut cost of Home Highway

End of the road for high prices?

  • alert
  • submit to reddit

Boost IT visibility and business value

BT is to cut the cost of its Home Highway ISDN service to help stimulate demand for high (ish) speed Net access.

The price cut is in recognition that the take-up of broadband services has been stifled by the high price of ADSL and the limited availability of the service, according to insiders familiar with the situation.

By cutting the cost of Home Highway, BT hopes to tempt more people to experience faster Net access bridging the gap between narrowband and broadband services.

Standard rental for Home Highway is currently £27 a month. But, according to documents seen by The Register, this is expected to fall by a quarter to around £20 a month.

It's not known if BT intends to cut other costs associated with the service.

Nor is it known when the price cuts will be introduced but its believed it could tie-in with the launch of a new gaming service that BT is expected to launch later this year.

BT declined to comment specifically on the news. Instead, a BT spokesman said: "We're always looking at innovative new products and initiatives. We also aim to offer great value wherever possible."

Elsewhere, BT Wholesale is about to embark on a joint marketing initiative with third party ISPs to promote ADSL in the UK because of the lack of awareness about broadband and its benefits. ®

Related Story

BT to target gamers

Seven Steps to Software Security

More from The Register

next story
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
Orange spent weekend spamming customers with TXTs
Zero, not infinity, is the Magic Number customers want
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.