BT tops up mobile phones
A dull story but interesting nonetheless
BT is set to make it easier for consumers to top-up their pre-paid mobile phones.
The telco's consumers will be able to credit their pre-paid mobile phones by simply adding a monthly allowance to their fixed line BT bill.
The new initiative means that pre-paid mobile phone users would have another method of topping-up their mobile phones other than buying vouchers.
It's understood that BT customers will be given a choice of three monthly call allowances in denominations of £5, £10 or £15.
According to insiders, the scheme will be open to BT's fixed line customers regardless of their mobile phone operator.
The Register understands that the new service - BT Top Up Together - was due to be launched this month but has been delayed.
A BT spokesman declined to comment on the new service adding that the telco did not comment on speculation.
However, this is exactly the kind of initiative that would fit BT's strategy of generating more revenue from its existing BT customers.
According to Oftel 27 million people in the UK have pre-paid mobile phones. ®