Feeds

Online adults won't pay for music downloads

Most don't use their PCs as hi-fi kit, that's why

  • alert
  • submit to reddit

High performance access to file storage

If the music industry thinks it can make money charging for digital music downloads, it can think again - punters just aren't interested in paying for music online.

So concludes G2, yet another subsidiary of research colossus Gartner Group, after surveying the purchasing plans and habits of 4000 online adults.

Tellingly, only half of them use their PCs to listen to CDs. Only a quarter listen to downloaded music. So 50 per cent of the sample don't play music at all on their computers.

That would seem to clash with the widely-held perception that PC owners use their machines to listen to music. Certainly plenty of kids and college students do so, but it's interesting that the demographic with the higher disposable income don't.

We can't say we're surprised. Older, wealthier folk tend to be happy to buy hi-fi kit and would generally rather listen to music from the comfort of the armchair than hunched up in front of a PC. Digital music is more likely to have a future if it's accessible from the living room through the usual kit, than from the PC in the spare room.

Equally essential to that future, we reckon, is a universal pay, download and play system. Who wants to load up a different client every time they want to download and listen to something?

G2 concurs. "Digital distribution needs to be brain-dead simple for consumers, and any digital rights management solution deployed should work with all music software and hardware," said analyst P J McNealy.

"The percentage of Internet music buyers is not likely to increase with new Internet services being developed by the big five music companies unless they make their copyright protection systems more flexible to entice consumers."

Absolutely. But don't expect it any time soon. Sony has come together with Vivendi Universal to form Pressplay; BMG, EMI and AOL Time Warner have MusicNet; but the two aren't the truly compatible. All will work in Windows, but it's not clear to what extent Mac and Linux clients will be supported. ®

Related Story

EMI, BMG, AOL define universal Net music scheme

High performance access to file storage

More from The Register

next story
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
France bans managers from contacting workers outside business hours
«Email? Mais non ... il est plus tard que six heures du soir!»
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.