Amazon today opened its PC store to the American public- and it's a straight A-brand affair.

The etailer is touting AMD, Apple, Compaq, IBM, Hewlett-Packard and Toshiba lines. It is also flogging consumables, add-ons and refurb kit complete with warranties supplied by a clutch of "trusted sellers".

The store opens ahead of schedule, and in time for the back-to-school crowd; in June the etailer annnounced its intention to start flogging computer equipment in the autumn.

It's a funny time to be opening a PC store, in the midst of the ruined landscape of US PC retailing. Presumably Amazon is taking little or no inventory risk on the goods. Ingram Micro, the giant IT distie is handling order fulfilment, according to CRN, the US channel title. ®