Feeds

BBC ditches online ads plan

Issue of non-UK surfers remains in limbo

  • alert
  • submit to reddit

Internet Security Threat Report 2014

The BBC has ditched plans to slap adverting on its Web site for non UK-based surfers.

Ashley Highfield, the BBC's New Media director, admitted at the weekend that it would be virtually impossible to run a scheme aimed at making money out of ads for non-licence payers abroad.

"The government would like us to try and monetise the non-UK traffic but it is actually bloody difficult," Highfield said at the Edinburgh International TV Festival.

"It is not always easy to tell where someone is accessing from," he added.

According to a BBC representative, these comments refer to Auntie Beeb's plans for online advertising, and not to proposals to charge surfers for online content via a pay-per-view scheme.

The idea to charge for downloads is still being looked into, despite press reports to the contrary, the representative said today.

If this scheme got the green light, it could mean Brits coughing-up extra cash on top of the existing licence-fee for online content. ®

Related Stories

BBC publicly mulls idea of charging for Internet programmes
Only UK viewers have to pay for the BBC on the PC

Providing a secure and efficient Helpdesk

More from The Register

next story
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.