Feeds

Online ad spend on the up

Cheer up, this is a good news story

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

There was good news today for the embattled dotcom sector after analysts predicted that online advertising would continue to rise this year.

New York-based eMarketer reckons online ad spending will hit $7.6 billion by the end of the year, up seven per cent on the $7.1 billion spent in 2000.

And it forecasts that despite the economic downturn and blanket of gloom that has smothered the sector, online ad expenditure will continue to grow rising to $10.3 billion in 2002 and hitting $23 billion by 2005.

Said Jonathan Jackson, a senior analyst at eMarketer: "The bloom may be off the Internet advertising rose, but we are now entering a period of reality rather than hype.

"The good news is that marketers are responding to the economic challenges with new techniques and strategies, along with research data to prove their effectiveness," he said.

Which is nice ®

Internet Security Threat Report 2014

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Special pleading against mass surveillance won't help anyone
Protecting journalists alone won't protect their sources
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Apple's iPhone 6 first-day sales are MEANINGLESS, mutters analyst
Big weekend queues only represent fruity firm's supply
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Bill Gates, drugs and the internet: Top 10 Larry Ellison quotes
'I certainly never expected to become rich ... this is surreal'
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
EMC, HP blockbuster 'merger' shocker comes a cropper
Stand down, FTC... you can put your feet up for a bit
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.