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Sales-boosting price cuts didn't boost sales enough

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VIA performed rather more badly during its second fiscal quarter than analysts had been expecting it emerged yesterday after the company release its latest financial figures.

Earlier this week five market watchers quizzed by Bloomberg reckoned VIA's Q2 profits would drop around 30 per cent. In the event, the chipset maker's earnings fell by 41 per cent. For the three months to 30 June, VIA earned NT$1 billion ($29 million), down on the NT$1.7 billion it reported this time last year.

The reason for the fall remains the same, however: price cuts designed to boost sales still failed to generate sufficient volumes to counter the lost income. VIA confirmed its Q2 sales totalled NT$7.3 billion, up 4.3 per cent on last year's figure. ®

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