Feeds

Apple returns to UK expo scene

Steve Jobs only going to Paris, though

  • alert
  • submit to reddit

Apple is to once again attend a UK Mac show, having at last signed itself up for this year's MacExpo.

It's been some time since Apple last exhibited here in the UK - 1997 to be precise. Since then it has promised to attend various shows, including one of its own devising, but has always pulled out at the eleventh hour. Last year, it said it would be focusing its exhibition efforts on Apple Expo Paris.

Indeed, this year CEO Steve Jobs will again keynote the French show, though as a terse press release pointed out today, his talk will "focus on Mac OS X 10.1... and iDVD 2 software" - so we can, as usual, expect a repeat of July's Macworld Expo New York keynote. There's a chance Mac OS X 10.1 will be shipping by 26 September, the start of the Paris show, however.

Adds Jobs' speech writer: "This has been an incredible new product year for Apple, so we don't plan to launch any new hardware products in Paris this year."

That should quell any speculation that Apple might use the Paris keynote to launch its anticipated next-generation iMac. Had there been any, of course.

If past events are anything to go by, don't expect anything new at MacExpo either. But that shouldn't diminish from the coup of getting Apple to agree to come along in November. Apple's support for the show hasn't been in question since it finally allowed organiser Bob Denton to use the 'Mac' name. However, attending is a sign that Apple is serious about the UK market and perhaps no longer sees it as just another European territory. ®

Related Stories

Apple moots return to UK Mac show
UK Apple Expo 2000 is toast - official
Apple pulls out of own UK show

  • AppleExpo Paris 26-29 September, Paris Expo, Porte de Versailles, Paris

  • Mac Expo 22-24 November, Business Design Centre, Islington, London

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.