Feeds

LogoWatch The future's bright – the future's purple

Manchester Business School completely loses the plot

  • alert
  • submit to reddit

Remote control for virtualized desktops

Updated

Groundbreaking my arse

You'd think that business schools had plenty to be getting on with, what with training people in how to order someone else to work out how to use the photocopier, etc., etc.

Regretably, though, Manchester Business School seems to have found enough spare time to indulge in that curse of the dotcom economy - corporate rebranding.

It has always been assumed that the height of creativity in such establishments was choosing a slightly risqué tie for that breakfast power meeting. No so in Manchester. Let's get one thing straight: Manchester Business School is different:

Following a three-year-long rebranding process that was exceptional in both its process and product, Manchester Business School today launches a new corporate identity, unlike anything any other business school has ever done.

Extensive stakeholder and client research revealed a need to change. A concept was required to carry forward the inspiration. And marketing and communication tools have now been set in place to communicate the School’s brand values and its drive on quality.

The 'purple box' concept is closer in concept to Wolff Olins’ groundbreaking work for Orange than it is the corporate identity of other top business schools. The new Manchester Business School logo is box shaped, but with its own character, one which would be personalised by any stakeholder group.

Groundbreaking? An orange box? Come off it. We say: Never in the field of human endeavour has so much rubbish been inflicted on so many by so few. Enough.

Related links

Feel free to read more of this purple prose here.

Update

But hold on a minute - what's this? Thanks to Chris Hoare for pointing out the similarities between the MBS logo and this offering from Lucent. Hmmmm...

Are they by any chance related?

The LogoWatch Archive

MySQL swims with the dolphins
UNIX will save the planet
Sema rebranding ends in tears
Zarlink trumpets imperial pretentions
With this ring, I thee sack
Telco punts for pink pound
VIA rises from eastern mountain
Corel in transcendental makeover
Acer turns green at the gills
Sema "aflame with vital energy"
The Vulture laid bare

Beginner's guide to SSL certificates

More from The Register

next story
Criticism of Uber's journo-Data Analytics plan is an Attack on DIGITAL FREEDOM
First they came for Emil – and I'm damn well SPEAKING OUT
'It is comforting to know where your data centres are.' UK.GOV does NOT
Plus: Anons are 'wannabes', KKK says, before being pwned
Google's whois results say it's a lousy smut searcher
Run whois google.com or whois microsoft.com. We dare you, you PIG◙◙◙◙ER
Holy vintage vehicles! Earliest known official Batmobile goes on sale
Riddle me this: are you prepared to pay US$180k?
'Open source just means big companies can steal your code.' O RLY?
Plus: Flame of the Week returns, for one night only!
NEWSFLASH: It's time to ditch dullard Facebook chums
Everything hot in tech, courtesy of avian anchor Regina Eggbert
Hey, you, PHONE-FACE! Kickstarter in-car mobe mount will EMBED your phone into your MUG
Stick it on the steering wheel and wait for the airbag to fire
prev story

Whitepapers

Free virtual appliance for wire data analytics
The ExtraHop Discovery Edition is a free virtual appliance will help you to discover the performance of your applications across the network, web, VDI, database, and storage tiers.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Website security in corporate America
Find out how you rank among other IT managers testing your website's vulnerabilities.