Birmingham-based NeonHippo is attempting to buck the current trend towards market consolidation among ISPs and launch a new branded unmetered access service.

The service is based on the wholesale unmetered package, FRIACO, which caps the cost of Net access and associated telephony costs for ISPs.

Aimed at organisations with a potentially large customer base, such as businesses, football clubs, unions, and charities, the monthly service costs £14.99 for punters - the same as similar offerings from AOL UK and BTopenworld.

The FRIACO service is supplied by Viatel Global Communications Limited, (now part of NTL) and Energis.

Shareholders in the business include the ex-England and Arsenal footballer Lee Dixon, who is also a non-executive director of the company.

NeonHippo's first customer is 24-7 Freecall, which suspended its unmetered service earlier this year. ®

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