Feeds

Stelios ads slam AOL

Tear up your AOL account

  • alert
  • submit to reddit

Build a business case: developing custom apps

easyEverything is turning up the heat on AOL UK, urging people to "tear up their AOL accounts" and opt for unlimited use of its Internet cafe chain instead.

On Monday, easyEverything is expected to run with more ads urging people to ditch AOL. These are expected to feature a picture of Easy Group boss, Stelios Haji-Ioannou, ripping up his AOL account.

And just to rub it in, the ads will also appear on high-sided vans driven around the capital. At least one is expected to make its way to AOL UK's HQ in London and conveniently "break down" outside the Internet giant's offices.

Some reports claim easyEverything believes its mischievous actions could see it facing legal action from AOL. Even so, the chain is set to go ahead with its plans.

A spokesman for the company said: "AOL realises that this represents a serious threat to their business."

An AOL UK spokeswoman declined to comment on whether the company would be taking legal until she had seen the new campaign.

However, she said: "If legal action is appropriate or necessary, then we would take it."

AOL UK says it welcomes competition but believes easyEverything is being unfair since its ad does not compare like with like.

The offer - only applicable for its Tottenham Court Road cybercafe - gives people unlimited usage of the Net for just £15 a month.

AOL UK also offers its subscriber base - many of whom don't live anywhere near London - unlimited Net access for £15 a month.

easyEverything says it has already introduced its monthly season tickets in its cybercafes in NewYork, Brussels and Tottenham Court Road in London. Other locations are expected to follow in due course.

So what's this all about? Easy.

easyEverything has picked on AOL to stoke up some press interest for its new cybercafe season-ticket. It's good knockabout fun - but it has little real substance to the wider picture what's going on. Merely a storm in one of easyEverything's coffee cups. ®

Boost IT visibility and business value

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Fast And Furious 6 cammer thrown in slammer for nearly three years
Man jailed for dodgy cinema recording of Hollywood movie
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?