Feeds

Stelios ads slam AOL

Tear up your AOL account

  • alert
  • submit to reddit

Maximizing your infrastructure through virtualization

easyEverything is turning up the heat on AOL UK, urging people to "tear up their AOL accounts" and opt for unlimited use of its Internet cafe chain instead.

On Monday, easyEverything is expected to run with more ads urging people to ditch AOL. These are expected to feature a picture of Easy Group boss, Stelios Haji-Ioannou, ripping up his AOL account.

And just to rub it in, the ads will also appear on high-sided vans driven around the capital. At least one is expected to make its way to AOL UK's HQ in London and conveniently "break down" outside the Internet giant's offices.

Some reports claim easyEverything believes its mischievous actions could see it facing legal action from AOL. Even so, the chain is set to go ahead with its plans.

A spokesman for the company said: "AOL realises that this represents a serious threat to their business."

An AOL UK spokeswoman declined to comment on whether the company would be taking legal until she had seen the new campaign.

However, she said: "If legal action is appropriate or necessary, then we would take it."

AOL UK says it welcomes competition but believes easyEverything is being unfair since its ad does not compare like with like.

The offer - only applicable for its Tottenham Court Road cybercafe - gives people unlimited usage of the Net for just £15 a month.

AOL UK also offers its subscriber base - many of whom don't live anywhere near London - unlimited Net access for £15 a month.

easyEverything says it has already introduced its monthly season tickets in its cybercafes in NewYork, Brussels and Tottenham Court Road in London. Other locations are expected to follow in due course.

So what's this all about? Easy.

easyEverything has picked on AOL to stoke up some press interest for its new cybercafe season-ticket. It's good knockabout fun - but it has little real substance to the wider picture what's going on. Merely a storm in one of easyEverything's coffee cups. ®

The Power of One Infographic

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.