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2GHz P4 PCs to hit £999 in September

Impending price cut to trigger commoditisation

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The arrival of Intel's 2GHz P4 and its expected price drop to $400 on 28 August should lead to some interesting PC pricing.

One major UK PC builder, who isn't prepared to go on the record just yet, believes we'll see £999 ex VAT PCs built around the 2GHz P4 by late September. These will come with 256Mb RAM, 80GB hard drive and CD-R and DVD drives. And a voucher for Windows XP which will appear on 26 October.

The £999 ex VAT price point has been the most popular computer price for the last 13 years. No matter how prices drop, and performance improves, dealers sell more £999 PCs than anything else.

At the moment this is what £999 will get you.

  • Dell has got its Dimension 8100 with 1.5GHz P4, 256Mb RDRAM, 20Gb Hard Drive, and DVD drive
  • Time has been offering a PC with a 1.5GHz P4, 128Mb RAM, CD-RW, 40GB hard drive, and a printer and scanner
  • Gateway has got a machine with 1.7Ghz P4, 256MB PC800 RDRAM, DVD and CD-R (its £1199 inc VAT, £1020.43 ex VAT)
  • Tiny has got the 1.5GHz P4, 256MB RDRAM, 60GB hard drive, CD-RW and DVD drive (£1199 inc VAT, £1020.43 ex VAT)


The 2GHz P4 will launch at $562. ®

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