Feeds

Google is in the black

Search engine joins Hall of Fame

  • alert
  • submit to reddit

Internet Security Threat Report 2014

Search engine Google is making a profit and has done so for the past two quarters, according to Eric Schmidt, its new CEO and former boss of Novell.

As Google is privately held, it doesn't have to announce its financial results under US law, and so it hasn't bothered to do so. Not that Schmidt has actually supplied any figures, but the profit - he jokes - is not just because Google didn't buy any pencils last month.

Google has two main revenue sources: licence fees from its search technology (130 paying customers, including Yahoo!); and advertising.

By tying in companies' ads with the search string that users type in, Google claims to offer much better targeting. It then runs those ads on the side of the screen. According to Google, its provides a four to five times better click-through rate (i.e. people clicking on the ad to learn more) than average.

Schmidt says he is at Google to turn its crazy start-up mentality into one resembling a proper business.

In the past he has had his detractors - especially at Novell where his annual attempt to turn the company around started getting sadly comical - but we've always reckoned he's talented.

One of his main aims with Google, he says, is to expand the number of pages it accesses and to speed up its update facility, so that new content is available within hours, rather than days. A major disadvantage of Google at the moment is that you can't use it for news.

Google currently performs 100 million searches a day, and logs 1.3 billion Web pages. And it still provides the results quickly. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
Microsoft EU warns: If you have ties to the US, Feds can get your data
European corps can't afford to get complacent while American Big Biz battles Uncle Sam
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.