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So how much is Armani.com worth?

We ask the boys in the know

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Following on from the recent WIPO case in which a judge ruled that Mr Anand Ramnath Mani (A.R.Mani) was entitled to the Armani.com domain, we pondered just how much Armani.com was worth.

So we contacted a number of brokers to ask for their assessment. They all pointed out that it would be very difficult to sell it to anyone but Armani. As such, it is worth only what Armani thinks it's worth, but the fact remains though that having Armani.com would be very useful to the fashion company. And Mr Mani, having already paid out $10,000 to fight its complaint, is likely to drive a hard bargain.

Failing that, Mr Mani can clearly make money simply from the traffic that Armani.com will generate. People would happily pay for their ads to be hosted on such a site, especially if they sold either clothing or high-class goods.

And then, as one person suggested, he could set himself up as an online Armani retailer. Now, that is a surefire way to make money, although Heaven knows how Armani would react.

Now for a stroll down Memory Lane: here are some of the most well-known big domain sales (most expensive first).

  • Business.com - $7.5 million
  • ASeenOnTv.com - $5.1 million
  • Altavista.com - $3.3 million
  • Wine.com - $2.9 million
  • Autos.com - $2.2 million
  • Express.com - $1.8 million
  • WallStreet.com - $1 million
  • Rock.com - $1 million
  • Tdc.com - $1 million
  • Websites.com - $970,000
  • Drugs.com - $830,000
  • Engineering.org - $200,000

So what did they come up with regarding Armani.com's valuation?

Register.com/Afternic.com: $100,000 upwards
DomainSystems.com: between $150,000 and $200,000
Names123.com: start at £100,000 ($143,000). Absolute minimum of £25,000 ($36,000)

So there you have it. Looks like it's coming out at around $125,000. That's how much Armani.com is worth. Mr Mani may not have to worry about money for some time. ®

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