A couple of weeks ago, my inbox received a blizzard of emails, courtesy of the Sircam virus. Not so far behind was a stream of exhortations to read/link to stuff on Tech Extreme, an hyperactive hardware site which today celebrates its second birthday. Today it also becomes part of the Newsfactor network, a news aggregator-cum-producer of its own original IT-related content.

Tech Extreme, in which Newsfactor is taking a majority stake, will add 200K highly-targeted pairs of eyeballs a month to its new owner, which crows that it is expanding, while companies such as CNET are cutting back.

This is a fairly meaningless comparison - it's like The Reg boasting that our ad sales are increasing, while Yahoo!'s are falling. Yes, we're both online - but there's a huge difference in scale. ®