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Intel pushes for concerted i845 mobo launch

Timed to coincide with 2GHz P4 and massive cuts to other P4s' prices

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Intel has been trying to persuade Taiwanese mobo makers to wait until 10 September to ship boards based on its i845 chipset, having all launched their products on 26 August.

So says a "local industry source", according to the Taiwan Economic News.

The i845 - aka Brookdale - hooks the Pentium 4 up to PC133 SDRAM and is expected to ship in volume two weeks ahead of said 10 September deadline - on the 26 August (or thereabouts). The 26 August is also special because Intel will not only be introducing its 2GHz P4 on that date, but aggressively cutting the prices of lesser versions of the chip.

In short, it's all part of a programme to build a concerted effort behind not only P4 but the i845 too. Intel's goal is to drive P4 hard, at the top-end with the 2GHz clock speed and further down through the cheap i845 and even cheaper SDRAM. No wonder it wants the launch of both the 2GHz P4 and the i845 to go with a bang.

The TEN's source claims Intel sees the i845 as a real earner through what's left of 2001. It may not be much of a profit centre in itself but it will encourage - Intel hopes - a greater uptake of P4s. ®

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