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Packard Bell snares Toshiba marketing chief

UK laptop push

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Packard Bell has snared Toshiba marketing manager Con Mallon for its UK country manager.

Mallon, who joined the manufacturer last month, has been given the job of increasing Packard Bell's notebook sales.

This is a sector the company says will be a 'major focus' in the next year, and an area Mallon has oodles of experience in thanks to his three years at Toshiba.

According to Mallon, Packard Bell expects notebook sales to double this year compared to last, and is gunning for them to double again the following year.

Packard Bell, which started selling consumer laptops over here two years ago, will continue to sell exclusively through Dixons.

It plans to launch a fresh range of notebooks in mid August concentrating on areas such as audio, and aims to net customers who are looking to replace their desktop with a notebook.

"The vast majority of these shoppers will still buy another desktop, but an increasing percentage will want a notebook," said Mallon.

Regarding the current tough market conditions, he said that the industry was "in the midst of a storm", but added that his latest employer was "weathering it very well in the UK". ®

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