Feeds

Vodafone drops below Orange and BT Cellnet

Stops fudging figures but still making more money

  • alert
  • submit to reddit

3 Big data security analytics techniques

Vodafone has released its latest user figures and dropped from number one to number three on the UK. It now has 10.54 million users, compared to Orange's 11.9 million and BT Cellnet's 10.89 million. One2One has 7.6 million and Virgin 1.0 million.

How come? It has followed the rest of the industry's lead and posted figures only for "active users". In most cases that means people that have made a call in the last 90 days.

Vodafone's take on this is that user figures are irrelevant and only the revenue made from each subscriber is important. It's a fair point. It may have 1.3 million fewer users than Orange but if it makes £1 a month more from each one, it stands to be £10 million ahead.

Unfortunately for Vodafone however, it's average revenue per user has dropped recently (according to the FT from £14.80 in March to £14.15 in June). Despite this, Vodafone is still making more per user than its competitors.

Oftel's most recent report on the market (May 2001) put Vodafone top in terms of annual revenue per subscriber with £60.30. Orange comes second with the far lower £47.90, BT Cellnet third with £41.70 and One2One last with £39.70.

Also, average revenue has consistently dropped each quarter since 1999, mostly thanks to the large number of new users that don't use the phone as much. There is a slight caveat in that Oftel has been producing more accurate information each quarter but nevertheless several very clear trends can be seen.

More people now have mobiles. Average revenue per user is going down. Vodafone is making a damn sight more per user than its competitors. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.