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NTL fails broadband postcode test

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How pushy is cableco NTL in its bid to get punters to sign up to its broadband service?

Yesterday, it launched a joint marketing initiative with Telewest to promote its broadband cable services.

That's great - but cynics have pointed out that the campaign will be wasted on most people since so few punters actually live in a cable franchise area.

Fair comment. But NTL seems to have a way to get round that.

It appears to believe that if you keep trying, eventually, things will work out.

For punters who find they live outside NTL's area once they've quizzed its online database receive this odd message after tapping in their postcode.

"We're sorry, but you don't live in a cabled area. Our database tells us that you live in non-cabled area, therefore we are unable to offer you the ntl broadband service. Why not try another postcode?"

That's fine, but whose postcode should we try exactly? And will it mean that we can get broadband cable access any quicker? ®

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