Feeds

BT DSL – a miracle cure for business

I was blind - and now I can see

  • alert
  • submit to reddit

Eight steps to building an HP BladeSystem

Research commissioned by BT has found that broadband technology lowers costs for businesses, improves efficiency and productivity, and makes great strides towards profitability.

What's more, DSL also increases workplace morale, which in turn leads to improvements in the quality of work undertaken by employees.

In fact, half of those quizzed in the Fletcher Advisory survey felt that employees were "generally happier" since the company adopted broadband.

Broadband also gives companies that much-needed "competitive edge" in a business world where the slightest advantage can make the difference between profit and loss.

In short, the only thing broadband failed to deliver was a cure for AIDS and an end to world hunger.

What's worrying, is that if BTopenworld's DSL service is so bloody fantastic, why is it not shouting about it from the top of BT Tower?

If its DSL service is so good for business, why will half the population be excluded from using it on the grounds that they live in the wrong place?

And if BT's DSL offering is so terrific, why have so few people signed up for the service?

The report's authors write (it might be worth getting a bucket at this point): "Our findings suggest that the initial impact of Broadband on smaller businesses is far greater than might have been expected.

"As researchers we have, frankly, been surprised that an increase in the speed and usability of a simple Internet connection could have been so important to so many different types of business in so short a space of time.

"If the trends we have seen in our work so far could indeed be replicated on a massive scale, the impact on the competitive health of the small business sector in this country could be profound."

Of course, they're entitled to their opinion. But while the report does utter a few words of caution, it merely glosses over the structural problems of BT and its DSL roll-out leaving informed readers to conclude that this report is nothing short of PR fluff.

The report says: "First, the projections about the future contained in this Report are based upon likely demand for Broadband services rather than on actual supply.

"We are aware that there are problems of availability of these services in some areas and that connecting up more than a million smaller firms over the next few years is going to represent a significant challenge to service providers and infrastructure companies."

A "significant challenge?" Ha! That's one way of putting it. ®

Bridging the IT gap between rising business demands and ageing tools

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.