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Overhyped ThinkPad memory deal

IBM makes a lot out of little

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IBM is making the most of the memory price crash by doubling up the SDRAM on some ThinkPad models and pretending the deal is a once in a life time opportunity.

The special offer is running for just one week and ends on 16 July - so if you rush you can get a 700MHz Celeron ThinkPad I Series with 128MB SDRAM (up from 64MB) and a 10GB hard drive for £958. Or a 750MHz PIII model with 128MB SDRAM (up from 64MB) and 20GB hard drive for £1,227. Both prices include VAT and delivery.

The breathless IBM advert states: Buy Now. Double your memory at no extra cost. Which is pretty close to the truth. A 64MB SDRAM module for either model costs around £24 - less than two per cent of the total price of the PIII machine. This is better than a poke in the eye with a blunt stick, but not the deal of the century.

If you buy online you get an extra five per cent off.

Maybe IBM expects memory prices to rise shortly, which might explain the small window of opportunity for its incredible deal. ®

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