Feeds

Apple clubs Cube

Ends production indefinitely... maybe

  • alert
  • submit to reddit

Apple has canned the Power Mac Cube, the company finally admitted today.

The 8in square computer was launched less than a year ago.

In a terse statement, Apple certainly said it has decided to "suspend production of the Power Mac G4 Cube indefinitely".

But the company also said that there is a "small chance" that it will ship an "upgraded model" at some point in the future.

We'd be surprised if it ever does. Apple's comment smacks of a company desperately trying to spin news of the decision so it doesn't sound like an admission of failure.

'Failure' is not too harsh a word. We're rather fond of the Cube, but a design flaw in the power switch mechanism, what seemed to many observers like crakcs in the plastic moulding - more of an aesthetic issue this than a real problem - and the difficulty Apple had selling it against the cheaper iMac and the more powerful and more expandable Power Mac minitower doomed the machine from the start.

A shame, perhaps, given the Cube's leading edge design and aesthetics (at last, a computer that doesn't look like a computer).

Hints that the Cube was not long for this world emerged last month when numerous Apple resellers claimed the product was in very short supply. That it was unlikely to be updated followed from not only very poor sales but, ultimately, because the Cube's bad reception persuaded Apple to disband the computer's design team.

Still at least Apple's decision has ensured Cube owners have a profitably future flogging their 'limited edition' computers to willing buyers for huge sums on eBay. ®

Related Stories

Apple kills Cube?
Apple abandons Cube?

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.