Feeds

MySimon email flame gets too hot to handle

Just f$%k off d&ck brain

  • alert
  • submit to reddit

Build a business case: developing custom apps

It's amazing how things can get out of hand on the Net. Take Frank DiMauro of Chapel Hill, NC, in the US.

He emailed the CEO of animation studio, Blur, commenting on a TV commercial featuring the cartoon character "MySimon" from the shopping comparison Web site of the same name.

Wrote Mr DiMauro: "Some feedback re: my simon character created by your studios. I find him annoying, obtrusive and the last person on earth I would invite to a party. I would hate my host forever if someone like that ever showed up at a party I was attending. What were you guys thinking?"

Six hours later he received a reply from Tim Miller, CEO of Blur. It was frank and to the point.

"Thanks for your email Frank, a few points I'd like to make:
1. Fuck You.
2. Don't you have anything better to do with your life instead of writing emails like this? Did you just get completely bored with masturbation?
3. He was designed by an ad agency- not us, which you would have guessed if you knew fuck-all about this business. Is that the clue phone ringing? I think it must be for you.....
4. We do appreciate your assessment of how annoying the My Simon character is, since it appears that you're an expert in that area.
5. I'll bet your dick is very small.

Tim Miller
Blur

Over the next 24-hours the two men exchanged increasingly abusive emails. It ended with Mr Miller who said: "This has been really fun Frank and I and myself and the animators have had a really good laugh so far but we've got some work to do, so I'm going to have to sign off now--for good. I suggest you send your next email to www.enlarge_my_penis_please.com."

That was six weeks ago.

Last week the complete email was posted on FuckedCompany.com - one of the Web's great sites that has built its success on the dotcom slump.

In just over a week more than 1,600 messages have been posted on the site, many attacking the actions of Mr Miller. Thousands more have read the exchange.

In an interview with The Register Mr Miller said that he thinks someone at Mysimon.com posted the email on Fuckedcompany.com - but he can't be certain.

He's received 370 emails on the subject. Around 70 back his handling of the affair. The rest contain a torrent of abuse. Not only do the emails contains abusive language, some threatened him and his family.

Mr Miller pointed out that Mr DiMauro's original criticisms were based on the personality of the MySimon character. Yet Mr Miller claims he was not responsible for it. His studio merely animated a character already handed to them on a plate.

"Blur is a computer animation studio, " said Mr Miller. "We are not a dotcom."

"I was an artist responding to an art critic," he said.

However, he accepts that the exchange got out of control and believes he's learned a valuable lesson about email.

"I was in a funny mood that morning," he said. "I was being purposefully juvenile, purposely sophomore-ish. Maybe it got a little out of hand." ®

Related Links

FuckedCompay.com's bulletin board
The email exchange published on Fuckedcompany.com

Build a business case: developing custom apps

More from The Register

next story
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Premier League wants to PURGE ALL FOOTIE GIFs from social media
Not paying Murdoch? You're gonna get a right LEGALLING - thanks to automated software
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
XBOX One will learn to play media from USB and DLNA sources
Hang on? Aren't those file formats you hardly ever see outside torrents?
Class war! Wikipedia's workers revolt again
Bourgeois paper-shufflers have 'suspended democracy', sniff unpaid proles
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.