Feeds

Bloke in knickers and bra hoax fools The Sun

Dotcom viral marketing scam

  • alert
  • submit to reddit

Beginner's guide to SSL certificates

A London-based dotcom has admitted it was behind a hoax involving a revenge-seeking woman and a stack of pictures of her cheating boyfriend in red knickers and bra.

UCP UK, which owns the text and photo messaging service uboot, concocted the idea of a cheated lover who took revenge on her ex by putting photos of him in girls' underwear on her personal uboot home page.

The Sun splashed the story on page 3 next to Nikkala, 19 from Middlesex, who was wearing little more than a G-string and a smile.

"WWW.RAT - girl puts pics on Net of ex wearing her red lacy undies after he cheats with her pal," screamed the tabloid.

However, its rival, The Mirror, and the more up-market Telegraph were a little more sceptical about the revengeful actions of the 22-year-old blonde who called herself "The Pimptress".

In a statement issued this afternoon, uboot, the outfit behind the hoax, coughed up to the scam intended promote uboot's new photo messaging community called "cheeez".

"It was a bit of a surprise to find that Pimptress got so much interest - we've had over 100,000 hits to the site today," said Edward Orr, MD of UCP.

"We're sorry if we've misled anyone but I hope everyone can see from this the fun that can be had with uboot and cheeez," he said.

Ho, ho, ho - how we laughed.

However, if Orr thinks the revenge of a cheated woman is nasty, just wait until he feels the wrath of one very pissed off tabloid.

By the way, anyone notice any similarities with the cheatingscum.com hoax that fooled certain members of the press earlier this year? ®

Related story and Links

Hoax Love Rat site dupes the Press
Pimptresses piccies of her "boyfriend" in red knicks and bra

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
Assange™ slumps back on Ecuador's sofa after detention appeal binned
Swedish court rules there's 'great risk' WikiLeaker will dodge prosecution
NSA mass spying reform KILLED by US Senators
Democrats needed just TWO more votes to keep alive bill reining in some surveillance
'Internet Freedom Panel' to keep web overlord ICANN out of Russian hands – new proposal
Come back with our internet! cries Republican drawing up bill
What a Mesa: Apple vows to re-use titsup GT sapphire glass plant
Commits to American manufacturing ... of secret tech
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Go beyond APM with real-time IT operations analytics
How IT operations teams can harness the wealth of wire data already flowing through their environment for real-time operational intelligence.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?