Feeds

Americans have broadband – at work

Entertainment vs information

  • alert
  • submit to reddit

Combat fraud and increase customer satisfaction

Up to a third of Americans have access to broadband - but mostly at work.

Thirty per cent of the population can get onto broadband, 64 per cent of that 30 per cent get broadband access through work (and, although it's not clear from the press release, school), and 37 per cent at home. There's not much overlap - 15 per cent have access at home and at work.

These are the conclusions of a survey of 800 US broadband users conducted by Coleman, a media research frim, of behalf of Arbitron.

Arbitron dubs the users 'speedies' and it - or maybe its Coleman - is optimistic about the prospects of broadband take-up.

Its research shows that college speedies are l"lkely to get residential broadband service in the future. More than one-third (38 percent) of college speedies say they are either 'very likely'or 'somewhat likely' to get broadband at home if they were no longer in school".

A fifth of these college speedies use broadband for entertainment services, compared with eight per cent of boring old work speedies, who use the Internet largely as a source of information.

Arbitron reckons that today's college market is an "early indicator of how consumers will embrace broadband in the near future. Since college students are more likely to view the Internet as an entertainment medium it will be crucial for the industry to develop compelling new forms of online entertainment in order to drive broadband adoption."

The second challenge for the broadband industry is to capture the attention of the work market - far larger, potentially, for streaming audio and video providers - than home, Coleman says. We guess it will stay potential for a long-time yet. Who watches work-related TV services on the Internet? ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.