RSA is bumflap of online insurers

Missing dog stunt backfires

  • alert
  • submit to reddit

Providing a secure and efficient Helpdesk

Insurer Royal & SunAlliance is in the doghouse after its missing pooch marketing campaign designed to promote its new Web site upset small children and council officials.

Parts of London were splattered with posters asking if people had seen "Lucky the Dog" (an Airedale/collie cross) who was reportedly missing.

RSA's call centre received more than 20,000 calls and the whereslucky.com Web site received many more visitors in response to the plea. But many were upset when they found out this was just a stunt.

Some parents even complained that their children were distressed by the posters of the "missing" mutt, admitted a spokeswoman for the insurer.

And it gets worse. Officials at Westminster City Council have got the huff with RSA for fly-posting - an act that can carry a fine of £1,000 per poster if the offending items aren't removed.

The actions of RSA were branded as "irresponsible back-street tactics" by Westminster City Council, according to This Is London.

A spokeswoman for RSA said the posters were already being removed and that the campaign was merely a teaser for the start of a TV ad campaign for its new batch of online insurance services.

Oh, just in case this story wasn't techie enough for you, here's something to lift the spirits. "MORE TH>N", the typographically eccentric name for RSA's new retail Web site is based on the InterX Net2020 content management software platform. Apparently.

Back to corporate stunts: in April IBM was caught tagging the streets of San Francisco. And
Last year boo.com received a slap for littering London with little stickers advertising its Web site. In fact, after we ran the story a whole load of stickers mysteriously appeared in Maddox Street, the home of Vulture Central. Bless. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
In the next four weeks, 100 people will decide the future of the web
While America tucks into Thanksgiving turkey, the world will be taking over the net
Microsoft EU warns: If you have ties to the US, Feds can get your data
European corps can't afford to get complacent while American Big Biz battles Uncle Sam
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
prev story


Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.