'CRM – the little black dress of IT'
No 392 in an occasional series exposing PR guff
El Reg is indebted to Johnson King Public Relations of Weston Street, London for blending fashion and IT in its bid to make CRM more sexy.
Inviting journalists to a press conference on behalf of its client, Detica, it pouts: "CRM - the little black dress of IT."
No longer sexy and sophisticated, the LBD is now a byword for management software. Whatever next? Tiscali - the foie gras of ISPs?
Of course, you know who started this trend of blending fashion and IT, don't you? That's right, the former Textiles Minister and part-time E-minister, Patricia Hewitt. ®