Feeds

Tiscali UK culls celebrities

'Portal with personality' gets personality transplant

  • alert
  • submit to reddit

The Power of One eBook: Top reasons to choose HP BladeSystem

Tiscali UK is to ditch a number of celebrity columnists from its LineOne portal just six months after they started work.

It's not known exactly who will be for the chop but sassy actress Joan Collins could well be a victim of Tiscali UK's latest axe-wielding exercise.

It seems the Italian-owned ISP is tightening the purse strings as part of its bid to trample on the British market place.

In December (before LineOne was bought by Tiscali), LineOne announced it had created a "portal with personality" by recruiting a number of celebs to boost the editorial direction of the site. Insiders tell us this little project cost LineOne a cool £1 million although this has yet to be confirmed.

Joan Collins, Honor Blackman, Ruby Wax, Craig Charles, Jeremy Hardy, Dame Thora Hird and George Best were among a stable of high-profile names to boost the site. Six months on and sources tell us they're for the chop.

A spokeswoman for Tiscali UK was unable to say exactly which celebs would get their marching orders.

However, she said: "I finally confirm to you that Tiscali is terminating some of the celebrity content contracts, but not all of them.

"This is part of the rationalisation process that is happening across the three portals," she said.

On a separate issue, did you know Tiscali's PR company in Italy is called - get this - "Image Building". By 'eck, Tiscali UK could sure do with some of that. ®

Top three mobile application threats

More from The Register

next story
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.