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Nintendo US flogs 500,000 GameBoy Advances

Looking for one million in first month

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Nintendo says its GameBoy Advance sold through 500,000 units during its first week on the market in the US, and claims this makes it the US' fastest selling game system ever.

It went on sale on 11 June and total shipments are on track to reach more than one million by the end of June.

The GameBoy Advance goes on sale in the UK on Friday 22 June priced £89.99 - apparently it's a good time for the launch because kids are looking for something to buy for their summer holidays. And nothing else is happening in the games market.

Indies have been selling GameBoy Advance imports for ages.

Nintendo says the Advance displays more than 500 times as many on-screen colours, and is several dozen times as powerful, as the GameBoy Color, which has been a steady, though unexciting, performer for retailers. ®

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