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iSyndicate follows the YellowBrix Road

From Chapter 11 safety

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iSyndicate, the US online syndication business, is selling itself to a rival concern, Yellowbrix. The enlarged group has 400 paying customers, concentrated in the corporate sector.

iSyndicate is seek to complete the sale from the safety of Chapter II - the company has filed for this bankruptcy protection today. Presumably this means that its operating business will fly into the arms of Yellowbrix unencumbered by anything so vulgar as debt.

If times had been better, iSyndicate could have expected to have been bought out by Infospace, a bigger content aggregator, and shareholder in the company. Trouble is, times are not better and Infospace has issues of its own to deal with.

iSyndicate has a joint venture in Europe with Bertelsmann. Odds-on that this business is unaffected by the collapse/reshuffle/takeover of its US parent. ®

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